workday wednesdays: grand opening + discount

Posted by debbie lee on

i had a soft opening of the new online store 2 months ago and have been busy ironing out kinks, loading photos and product descriptions {and a ton of other stuff}... but finally, i'm excited to announce the official grand opening of penelope's press*!!  woohoo!!  to celebrate the lovely occasion, how about a 20% discount!?!  that's right.. a discount for you, and you, and you {that's me pointing like oprah on her favorite things show}!  use coupon code DN10J25M6 at checkout, expires 11/30 so hurry and get started on your holiday shopping today!

*there will always be updates and new products added to the site {like some holiday fun, a wedding line, and other ridiculously awesome letterpress goodness that we're cooking up here}.  be sure to connect by signing up for the newsletter and following on twitter: @penelopespress  umm.. are you a fan yet?  like us: facebook.com/penelopespress 

website building details in upcoming posts... stay tuned!

if you happen to find a typo or glitch or something funky on the website, it would be lovely of you to let me know!

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workday wednesdays: an interview... with me!

Posted by debbie lee on

a friend from college is pursuing her masters degree and asked if she could interview me for a school assignment.  i figured that the little interview would make for a good blog post.. here's part of what she emailed me:

Yes, this assignment is for school.  I've been working for corporate America for almost ten years and I realize that corporate America is not for me.  I've been doing a lot of soul searching and if I'm going to work for someone, I'd want it to be me! 

Here are my questions for you in random order:

1. When did you know that you wanted to start your own business?

2.  How was the transition from working for "the man" to working for yourself? 

3. What challenges did you face as a start up?

4.  What sacrifices did you make to pursue your goals?

5.  Any advice for a newbie looking to start their own business?

 That's all the questions I have for now...I know I will have more later if that's ok. =)

1. When did you know that you wanted to start your own business?

i'd like to say i've always had an entrepreneurial spirit.  in junior high, my friends and i started our own babysitters club; we made fliers, made mass copies, and stuffed the neighborhood mailboxes with them.  in high school, i would buy chocolate candy bars at the wholesale membership club, stuff my school bag with them, and sell them to my classmates for quadruple the amount {i would tell them that it was for a school fundraiser for my younger brother, ha!}  as i got older, i got crafty and went nuts over rubber stamps.  my friends and i would chat about how we should start our own stamp company.  i would drop hints to my sister that she should draw for me and i would do all the back end legwork and create our own stamp company.    i think the seed has always been there... i just needed a little shove and a handful of confidence.  {i talk a little more about it at a previous interview over at oh my! handmade goodness, click here to read the interview}

2.  How was the transition from working for "the man" to working for yourself?

i think my transition was easier than most folks that plunge right into it.  before starting penelope's press, i was an independent contractor for 5 years as a real estate agent for baird and warner in lincoln park.  at the time, my office was the number one sales office so we had an excellent managing broker, intense sales training, and a full time, in house trainer.  just like a business owner, you wear many hats as a real estate agent, so i learned a lot.  since i was an independent contractor, i had to itemize my taxes, keep excellent record keeping, be self motivated, etc, etc. etc.  you had the choice to either not go into the office and wait for the clients to come to you or you could go be a go-getter, get the clients, and make the sale.  i was pregnant with my second born when i decided to leave real estate.  a  few months later i decided to launch penelope's press and the transition was fairly smooth.

3. What challenges did you face as a start up?

i think the question should be re-phased to "what challenges didn't you face as a start-up?"  there's a lot of challenges i faced when i first got started.... what should i name my business?  what tax structure should i choose?  how do i register my business?  what should my pricing be?  should i use blogger or wordpress?  etsy or big cartel?  how should i package my orders?   i had many, many questions {and still do}.  the biggest questions though, lied within myself... i was my biggest challenge.  i blogged silently to myself for many posts before i finally made my blog public... i was afraid of being "exposed", afraid of putting my products out there and not getting any bites, afraid of failing... so then i guess the answer is fear.  fear that i created for myself was my biggest challenge.  you know what?  you get over it... quickly. {well, at least i did}.  my fear was replaced with eagerness, excitement, and drive to hone my letterpress skills, to become organized and efficient, to create quality products that i was proud of...

 

4.  What sacrifices did you make to pursue your goals?

my number one sacrifice? SLEEP.  i'm a wife and mother before anything else.  i put my family before my business so sometimes {a lot of the time} i sacrifice my time, which is in the form of sleep.  late night or early morning is when i print, package, blog, edit photos, load products, etc, etc, etc.  the second sacrifice:  a home as clean as i want it, ha!  let's be honest.. some times, some things got to give... when you're a mother to 3 children, 2 that are school age and 1 that's under 1, the dishes don't get washed as soon as soon as they're used and the laundry sits for days {and etc, etc, etc.}

 

5.  Any advice for a newbie looking to start their own business?

well, i'm answering these questions late at night, so i'm probably a little incoherent and can't think right now, but here's a few...

 

--be ready to work hard.  being your own boss is a lot of work... you'll be your worst critic and your toughest boss

--do not get so wrapped up in the competition.  i used to be so consumed with what my competition was doing... what they were selling, how much they were selling, how frequently they were blogging... i got over it quickly... i became my worst competition

--grow your business slowly... at a letterpress conference i recently attended, this was echoed many times and i believe it

--if you have a family or significant other, it helps tremendously if they support you and believe in you and your business endeavor.  i wouldn't be where i am today without the support, help, and understanding of my husband, family, and good friends.

so there you have it... a little interview with me!  if you're looking to start your own business... do it!  like the great, late steve jobs put it:

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”

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show and tell tuesdays: my two typewriters

Posted by debbie lee on

did you notice the new title of this post? on tuesdays, {when i post on tuesdays} it's normally "tangent tuesdays"... i've decided to change it up a bit and alternate from "tangent tuesdsays" and "show and tell tuesdays"... on show and tell tuesdays, i'll give you a little peak into my workspace and showcase letterpress paraphernalia and other random things laying around that may be of interest.

 

my earliest typing lessons were on my parent's typewriter from the 70's.  i've always been obsessed with the little gadget and growing up would throw hints and outright requests to have it passed down to me when they didn't want it anymore.  a few years ago, my parents finally let it go!

a few weeks ago i dragged my friend melanie with me to an antique market to hunt for some good finds {if you read my last post, i also dragged that same friend melanie with me to california.. she's such a good friend!}.  look what i found... and at an awesome, rock bottom price!

isn't she a beauty!!  she's still dirty and is still sitting on the floor, but once she gets cleaned up and when the occasion presents itself, she'll be used as a prop for product shots.  eye candy and useful... can't get better than that!

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workday wednesdays: la printers fair & good eats

Posted by debbie lee on

hello friends!  i've been away, i know.  forget the excuses, shall we?  let me just dive right in and fill you in... i returned on sunday from a quick 72ish hour trip to california for the LA Printers Fair.  i dragged my friend melanie along with me and we crashed with our good friend remy that lives in california.  what a grandiose time we had!  aside from the printer's fair, our schedule was wide open so what else better to do than EAT.  you read that right.. EAT.  everything we ate was from local, food joints.  these are my top 3 best eats from this trip:  WARNING: this entire post is filled with really poor phone camera pics and i'm horrible at photo collages {if you have tips for me on that, please share}...

#1  porto's bakery and cafe {cuban}:  oh my, so good!  their cuban sandwiches are so fresh and delightful. i cannot forget to mention their awesome potato balls {tasty cuban ground beef encased in creamy mashed potato and deep fried to perfection} and flaky empanadas.  their wall of bakery items had so many options, we had a difficult time deciding what to devour.  porto's is a family owned business that has been around since 1960 and my friend remy has been going to porto's since she was a little girl.

#2  kogi {korean and mexican fusion}:  oh my, the kogi food truck!  heaven!  i ate three tacos: spicy pork, short rib, and calamari.  korean tacos = genius!  for dessert we split the sirachi bar, dark chocolate with a spicy kick.  we loved it so much that we decided to go back and try the chocolate tres leches cake too.  yum!  you can tell from this post how much i love food. the three of us ordered our food and literally moaned and sighed with every bite. the owners of the kogi truck capitalized on social media when they got started. they used twitter to spread the word of their location, it caught on quickly and their popularity and following spread like wildfire.

#3 daikokuya {japanese}:  i LOVE soup. all kinds and even when it's hot outside. soup is such a comfort food. the restaurant wasn't even open for half an hour and there was already a line of locals out the door. we signed our names in and we were #25 and had a 30 minute wait, that's how good it is.  the photo doesn't do the soup justice {not only is it a camera phone picture, but this is a picture of my leftovers that i ate the following day.  all of our cell phones died due to too many camera pics that we weren't able to take a picture of the soup at the restaurant}. they simmer the pork broth for a whole day, tasty! how is this a workday wednesday post?  ha!  i'm getting there...

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workday wednesdays: a big annoucement {& a new web address}

Posted by debbie lee on

hello my lovelies!  i have a big announcement and i can't seem to keep it in.  i'm opening up my very own online store!!!  i don't mean to scream the news at you, but i can't seem to contain myself!

do i still love etsy?  but of course.  will i keep my etsy store open too?  why, yes!  i can't abandon all of my etsy shopping folks.  etsy has treated me well... it made it easy for me to test my brand and products, is a great format to get your feet wet for selling online, and is a great handmade marketplace filled with tips, great buyers, and a warm community of sellers.

with that said, i do believe though that it's time for me to spread my wings beyond the etsy "walls" and open my own store.  let's be honest though.. opening your own online store is a ridiculous amount of hardwork.  i've been communicating with my web developer for months now on what i need out of the site, how i want it to look, how i want it to function, and all of the features, bells, whistles, etc that i want it to have {this is on top of working with my web developer on the re-design of my logo. don't you love it? in addition to communicating to my blog designer to make sure my new blog design is cohesive to my new store design and re-brand.  don't you love the new blog design too?  phew}.  my etsy store has been closed temporarily because day in and day out i've been working on my end of the new "store"-- taking new product photos for my existing products, creating new products, taking photos of said new products, cleaning up my product descriptions, writing new product descriptions, writing faq's, a new about page, etc, etc, etc.  it.  doesn't.  stop.

i've given myself deadlines and my web developer deadlines.  the deadlines come and go and i feel like my site is never going to open!  so, i've decided to soft launch my new online store on september 7th.  repeat. september 7th!  yikes... that's only a few days away.  so what is a soft launch?  according to our fine friends at wikipedia, a soft launch refers to,  "the release of a websitehotel, or other product or service to a limited audience. Soft-launching is a method for gathering data on a product's usage and acceptance in the marketplace, before making it generally available as a hard launch or grand openingCompanies may choose a soft launch to test the viability of a product or to fine tune a product before implementing a large marketing effort."  come september 7th, will i have all my products loaded?  eh, probably not.  will there be glitches?  hmm, maybe.  will there be fine tuning? yes, plenty of it.  that's ok though {that's what i keep telling myself, that it'll be ok} because at this point, if i don't force myself to open up my shop doors, i'm going to keep putting it off, and keep putting it off, and keep putting it off.  sigh.  so there you go.. i've put it out there into the universe and out all over the interwebs.

come september 7th, this blog will have a new url.  if you have bookmarked my blog or subscribe to this feed, the new blog address will be "blog.penelopespress.com".  please do note that change, i would hate to lose some of you readers out there.  the new online store will be take over the penelopespress.com web address.

why september 7th you ask and not the 6th or the 8th?  well, that's easy.  i'm asian, the number 7 is supposed to be lucky.  i opened my etsy store exactly one year ago on september 7th.  and well, i was also born on the 7th.  well friends, that's it for now... back to products photos and descriptions.  here's to september 7th... wish me luck!

oh, i almost forgot... here's a little sneak peak...

 

 

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